Every six months Oke Nollet, head of the Pergo research and design department, gathers all her impressions and influences from design fairs, Pinterest activity and everyday life into an extensive trend report. One of those trends is very clear: wood is everywhere.
One of the biggest trends in home décor of the past few years is the rise of wood as a look.
Currently taking the ceramic tile industry by storm, wood provides a reflection of the purity of nature, emphasising the importance of closeness to the roots of life.
When used to produce furniture, wooden floors, walls or any
other kind of accessory, wood creates a sense of
harmony, as every bit of wood-grain and every knot tells a story. Wood is always associated with comfort, warmth and cosiness. Wood itself is integrated in a number of different segments, from architecture to fashion.
Worldwide oak is still the most important wood specie although soft wood is gaining popularity thanks to the influence of Scandinavian design.